How to Build a High-Converting Interior Design Portfolio Website (Without a Designer)
Building a website for your interior design business can feel a lot like trying to style a room with mismatched furniture, outdated lighting, and no clear layout plan. You’ve got the vision, the talent, and a portfolio worth showing off, but pulling it all together online? That’s where most creatives hit a wall.
Good news: you don’t need to be a web designer (or spend thousands on one) to launch a stunning, strategic site that books your dream clients. With the right template and a little creative direction, you can build a high-converting interior design portfolio website without touching a single line of code.
In this blog, I’ll walk you through the exact steps to create a polished, professional Squarespace website tailored for interior designers.
What Sets a Client-Winning Interior Design Website Apart
Your website isn’t just a place to host pretty pictures but it’s your most powerful marketing tool. For interior designers, it has to do more than look polished. It needs to work strategically to attract the right clients and turn interest into inquiries. So what actually separates a portfolio site that gets clicks from one that books clients?
Strategic Layout – A clear flow that guides visitors from intro to inquiry without confusion. Every page should lead to the next step.
Intentional Messaging – Copy that speaks to your ideal client and shows them you understand their design challenges, and how you solve them.
Curated Portfolio Presentation – Less is more. Highlight your best work with context, storytelling, and before-and-afters if possible.
Strong Visual Identity – Consistent fonts, colors, and photography styling build credibility and trust. It should feel like you from the first scroll.
Want your site to feel polished and cohesive from the start? I put together in this blog the Top 10 Best Squarespace Font Combinations for 2025 to help you choose elevated, type pairings that align with your brand’s vibe.
Interior Design Website Design Basics That Drive Results
You don’t need a complicated website to impress potential clients. What you need is a clear, well-designed site that makes it easy to trust you, love your work, and take the next step.
Keep the Layout Simple and Intentional
Stick to clear sections with plenty of white space so your work can breathe. Don’t overload pages with too much copy or too many visuals. Your site should guide the visitor, not overwhelm them.
Let Your Photos Lead
Interior design is a visual industry, so your website should highlight your images beautifully. Use large hero images, project galleries, and full-width layouts to showcase your work. Avoid small or cropped thumbnails that don’t do your spaces justice.
Tell a Story With Every Page
Design is storytelling. From your homepage to your portfolio, guide your visitor through your process, your passion, and your personality. Use subheadings, captions, and brief descriptions to bring each project to life.
Design for Mobile First
With more than half of web traffic coming from mobile, your site must look and function perfectly on phones. Use Squarespace’s mobile preview and Fluid Engine to adjust layouts, buttons, and spacing for optimal display on smaller screens.
Make Every Page Count
Each page on your website should have a purpose. Whether it’s informing, inspiring, or inviting a visitor to take action, don’t include fluff. Think about how this page is helping someone make a decision.
Essential Pages to Include on Your Interior Design Portfolio Website
While every site is unique, there are a few key pages every interior design business should include to convert browsers into clients.
Homepage
Your homepage is like the entryway to a beautifully designed space. It sets the tone for everything else. Lead with a clear headline that speaks to your ideal client, a short introduction, and a strong call-to-action (CTA) that invites them to explore more or book a consult.
Portfolio
Organize projects into clear categories, like residential, commercial, or renovations. Use image galleries, project summaries, or case studies to help visitors understand your process and results.
You can use Squarespace’s Gallery Blocks or Project Pages to create immersive, scroll-worthy portfolios.
Services
Explain what you offer, who it’s for, and how it works. Use this page to walk people through your process from consultation to reveal, and don’t forget to include pricing guidance or FAQs if applicable.
About
People hire people, not just pretty spaces. Share your story, your design philosophy, and what makes your approach unique. A professional headshot and a candid behind-the-scenes anecdote go a long way here.
Contact
Make it easy to reach you. Use a simple form, list your email address, and include a CTA like “Let’s talk design.” Want to streamline your inquiries? Use a scheduler like Acuity or Calendly to allow clients to book calls directly.
Blog (Optional)
Want to build SEO, share your expertise, or let your personality talk? Add a blog. It’s a powerful tool for attracting traffic, building trust, and growing your visibility. Even one post a month can make a difference.
How to Build It on Squarespace Without Hiring a Designer
You don’t need to spend thousands on a custom build to have a stunning, strategic website. With Squarespace and the right template, you can launch a polished, professional site in a weekend, even if you’ve never designed a website before.
Here’s how to do it, step by step:
Start With a Strategic Template
Templates give you structure, save you time, and ensure your site looks cohesive from the start. But not just any template will do. Interior design websites need to highlight visuals, showcase your process, and convert visitors.
Check out these Squarespace templates for interior designers:
Atelier Mara – A layered, editorial layout perfect for storytelling and showcasing a refined portfolio.
Camille York – A minimal, luxurious design for designers who want a high-end, clean aesthetic.
Whether you prefer earthy and inviting or sleek and modern, starting with a premium Squarespace template can save you weeks of trial and error.
Customize It With Fluid Engine
Squarespace’s visual editor lets you drag, drop, and adjust every section. You can change fonts, colors, layouts, and spacing to match your brand.
Add your logo, upload your portfolio images, and swap in your content. The best part? You’re never locked in because everything is editable as your business evolves.
Need help selecting colors for your brand? These website color palette examples and this guide to color psychology in web design are great starting points.
Feeling stuck or short on time? I offer a Template Restyle Service that helps you customize one of my templates with your content and brand visuals so you can launch faster with confidence.
Tips to Make Your Portfolio Site High-Converting
Once your layout is set and your content is in place, it’s time to turn your beautiful design into a website that works, one that helps you book clients while you sleep. Here’s how to fine-tune your site so it not only looks amazing but also drives real results.
Use Clear, Compelling Calls-to-Action (CTAs)
Every page should guide your visitor toward the next step. Think beyond “Contact Me”—use CTAs like:
“Book a Discovery Call”
“Browse the Portfolio”
“See My Services”
“Let’s Talk Design”
Make sure your CTAs are visible, repeat them throughout your pages, and keep the message aligned with your brand voice.
Make Navigation Very Clear
Don’t make people guess where to click. Use clear menu labels like “Portfolio,” “About,” and “Services.” Avoid dropdown overload or cute names that aren’t obvious. Keep your main navigation to 4–6 items max. Everything else can live in the footer or be nested under a parent page.
Showcase Your Work Strategically
Your portfolio should tell a story, not just show pretty rooms. Include context, like:
The client’s goals or design challenge
Your approach or concept
A few key results (e.g. “maximized natural light” or “created functional layout for a busy family”)
Even 3–5 well-presented projects are more impactful than 20 uncurated ones.
Add Social Proof
Client testimonials and reviews add instant credibility. Use them on your homepage, services page, or even next to related projects. A single, specific quote like “She completely transformed our space and made it feel like home” builds trust faster than a full paragraph of generic praise.
Don’t Skip SEO
It’s not just about design, people need to find your site. Make sure your images have alt text, your pages use clear titles, and your URLs are clean (e.g.
/kitchen-design-portfolioinstead of/project123).Need a refresher? This Squarespace SEO for Beginners guide covers everything you need to know.
Think of your website as a room you’re styling for your dream client. Everything should be intentional, inviting, and aligned with how you want people to feel.Final Thought
Creating a strategic interior design portfolio website doesn’t have to be overwhelming or expensive. With the right Squarespace template and a clear plan, you can build a site that reflects your aesthetic, tells your story, and helps you book your dream clients without even hiring a designer.
Your website should work as hard as you do. It should feel like your digital studio, polished, intentional, and uniquely you.
Need help getting started?
Want a more hands-on experience? Explore the Template Restyle Service
And don’t forget to grab the Free Website Planner Workbook to make your launch even smoother
You’re not just building a website, you’re building the foundation for your next chapter in business. Let’s make it amazing.
Ready to build an eye-catching website that perfectly captures your ideal customers and represents your brand?
Check out our collections of premium Squarespace Website Templates today and start your journey toward creating an impactful web presence! Click the link below to explore one of our designs.
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